Meet Purifu!

Purifu was created with one simple mission: to guide your skin back to its pure, natural beginnings.

From our home in Toronto, Canada, we set out to craft something natural and uncomplicated — soft, organic materials that restore simplicity and clarity to your skincare routine. Each Purifu towel offers a quiet moment of calm in your day and helps your skin glow from within.

Our Philosophy

Our name comes from Pure and 肤 (fū), the Chinese character for “skin”, a reminder that simplicity is often the most powerful form of care. Inspired by Asian skincare philosophy, Purifu is built on the belief that true beauty begins with calm, intentional rituals. Our towels invite a quiet moment of clarity in your day – a small pause to reset both your skin and mind.

Skin Health First

For years, we tried every cleanser, serum and treatment promising clarity. Yet we overlooked the one thing that touches our skin more than anything else in our routine: the towel.

That’s why we created our signature 100% pure cotton towels, designed for even the most sensitive skin. Crafted with a uniquely soft, gentle weave and made without dyes, fragrances, or unnecessary additives, each towel delivers the softness and simplicity your skin deserves.

Kind on the Planet

Our towels are crafted from naturally biodegradable cotton, making them as gentle on the planet as they are on your skin.

As a growing brand, we may not have every answer yet, but we’re committed to choosing better as we evolve. With each stage of our growth, we will continue to source responsibly, reduce waste and refine our practices to care for the world we’re part of.