We collect several types of information to provide you with the best shopping experience.

Information You Provide

• Account Information: name, email address, shipping address, phone number
• Order Information: billing details, payment information (processed securely via Shopify), products purchased
• Support Requests: messages or information you submit through our contact forms
• Newsletter Sign-ups: your name, email and phone number

Information Collected Automatically

When you visit our Site, certain information is automatically collected, including:

• IP address
• Browser type and version
• Device information
• Cookies and tracking technologies
• Pages visited, time spent on site, referring websites

This helps us improve our website and personalize your experience.

Information from Third Parties

We may receive information from:

• Shopify (our store platform)
• Payment providers (Shopify Payments, PayPal, etc.)
• Analytics & advertising partners (e.g., Google Analytics, Meta Pixel, TikTok Pixel) if installed

We use your information to:

• Fulfill and manage your orders
• Communicate with you (order updates, support, marketing if you opted in)
• Provide customer support
• Improve and optimize our website
• Prevent fraud or unauthorized activities
• Deliver personalized ads (if pixel tracking is enabled)

We only process personal data for legitimate business purposes.

We share your personal data with trusted service providers who help us operate our business, including:

• Shopify, which powers our online store (Learn more: https://www.shopify.com/legal/privacy)
• Payment processors such as Shopify Payments, PayPal, etc.
• Shipping carriers such as Canada Post, USPS, UPS, etc.
• Analytics or advertising services such as Meta, Google, and TikTok (if installed)
• Email marketing providers such as Shopify Email, Klaviyo, or Mailchimp

These third parties only use your data to perform services on our behalf and may not use it for their own purposes. We may share your Personal Information to comply with applicable laws and regulations, to respond to a subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.

We never sell your personal information.

We use cookies and similar technologies to:

• Keep your shopping cart active
• Analyze site performance
• Personalize content
• Deliver targeted ads (if enabled)

You can control cookies through your browser settings. Disabling them may impact site performance.

Depending on your location, you have the right to:

• Access the personal data we hold about you
• Request corrections or updates to your information
• Request deletion of your data
• Opt out of marketing communications
• Withdraw consent where applicable
• Request a copy of your data (“data portability”)

To exercise these rights, contact us at: support@purifuco.com.

Purifu may share your mobile phone number and SMS interaction data with third-party service providers to operate and improve our SMS program.

Mailchimp (Email & SMS Platform Provider)

We use Mailchimp to send, manage, and optimize text message communications.

When you opt in to SMS, Mailchimp receives your:

• Phone number
• Message interaction data (delivery status, click-through rates, opt-out requests)
• Basic customer profile information

Mailchimp uses this data solely to provide SMS services on our behalf.

Learn more: https://mailchimp.com/about/security/

Shopify (E-Commerce Platform)

Your SMS subscription data is integrated with our Shopify e-commerce platform to enable features such as abandoned cart recovery, order updates, and unified customer profiles across email and SMS channels. This integration allows us to provide a seamless shopping and customer service experience.

Analytics and Attribution Partners

We may share aggregated, de-identified SMS performance data with analytics partners to measure campaign effectiveness, optimize message timing and content, and improve customer experience. This data does not include personally identifiable information.

What We Do NOT Share

We do not sell, rent, or share your mobile phone number or personal information with third-party advertisers, data brokers, or unaffiliated companies for their own marketing purposes. We do not share your SMS data with social media platforms except for aggregate performance tracking and attribution purposes.

We use your personal information to provide targeted advertisements or marketing communications.

Examples:

• We use Google Analytics to help us
  understand how our customers use the Site. You can read more: https://policies.google.com/privacy?hl=en. You can opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
• We share information about your use of the Site, your purchases, and your interaction with our ads on other websites with our advertising partners. We collect and share some of this information directly with our advertising partners, and in some cases through the use of cookies or other similar technologies (which you may consent to, depending on your location).
• To learn more about targeted advertising, visit: http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

Opt Out of Targeted Advertising:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE - https://www.google.com/settings/ads/anonymous
• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
• Digital Advertising Alliance’s opt-out portal - http://optout.aboutads.info/

We retain order information for our records unless and until you ask us to delete it. Some data may be kept longer for legal, tax, or fraud-prevention obligations.

We rely on Shopify’s secure infrastructure and industry-standard security measures to protect your data. However, no online transmission is 100% secure.

Our Site is not intended for individuals under the age of 16. We do not knowingly collect personal information from children.

We may update this Privacy Policy periodically to reflect changes in our practices, legal requirements, or Shopify’s policies. Updates will be posted here with an updated “Last updated” date.

For more information or privacy-related requests, contact us at:

support@purifuco.com
Subject line: Privacy Request